{"product_id":"seren-handwoven-cotton-shirt","title":"Seren  Handwoven Cotton Shirt","description":"\u003cp data-end=\"495\" data-start=\"145\"\u003e\u003cstrong data-end=\"189\" data-start=\"145\"\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSeren comes from the Welsh — it means \u003cem\u003estar\u003c\/em\u003e. Quiet, constant, unhurried light.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot the kind that announces itself. The kind you only notice once the noise settles and you look up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe chose it because that is exactly what this shirt does in a room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThere is no print here. No embroidery. No quilted panel or border work competing for attention. Seren is a shirt that has decided it doesn't need any of that. It has the pleats — six knife-pleats falling from a curved yoke, pressed at the top and then released, so the fabric opens and breathes as it descends. It has the colour — a cerulean blue so calm it reads differently in every light: slate in the morning, sky at noon, something closer to dusk by evening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt has the cloth. And the cloth is enough.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eSeren. Steady light. The shirt that doesn't try — and that's exactly why you notice it.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch5\u003e\n\u003cbr\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0604\/3811\/8553\/files\/MADEWITH_1_480x480.png?v=1690180207\" width=\"90\" height=\"90\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\n\u003c\/h5\u003e\n\u003ch5\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003ch5\u003eWhat am I?\u003c\/h5\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSeren is a hand-woven 100% cotton shirt in cerulean blue — a tunic-length piece with a rounded collarless neckline, a curved yoke seam, six knife-pleats falling from the yoke to the hem, a full-length button placket, full sleeves with a roll-up tab for three-quarter wear, and a curved rounded hem with side slits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe pleat is the design. Six folds pressed neatly at the yoke, then released — so the shirt flares gently as it falls, giving volume without weight, structure without stiffness. From the front, it is architectural. From the back, clean and uninterrupted — a single centre box pleat at the yoke and then pure cloth, falling straight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePair it with wide white cotton trousers for a long morning. With a hand-woven dupatta for a quiet dawat. Sleeves down for formality, rolled and tabbed for the afternoon. It works at a board meeting and at chai with your mother and that is not an accident.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is the Voile shirt for the woman who has learned that simplicity, done properly, is the most expensive thing in the room.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch5\u003eAbout my fabric.\u003c\/h5\u003e\n\u003cp\u003eI was made with 100% fine cotton, making me a breathable fabric.\u003c\/p\u003e\n\u003ch5\u003eHow I was woven?\u003c\/h5\u003e\n\u003cp\u003eI was woven by\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\"Plain weave\"\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003etechnique - a rare process that's almost extinct in Pakistan.\u003c\/p\u003e\n\u003ch5\u003eHow much time did it take?\u003c\/h5\u003e\n\u003cp\u003eIt took my weaver\u003cspan\u003e 3\u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e hours\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eto weave entire Shirt Fabric.\u003c\/p\u003e\n\u003ch5\u003eAbout my colors.\u003c\/h5\u003e\n\u003cp\u003eDo not worry! I will not loose my colors, I am yarn-dyed by OEKO-TEX® certified dyes, which makes me more comfortable and irritation free, which means that I'll never harm your skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin: 0in 0in 12.0pt 0in;\"\u003e \u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eSaving the art\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eVoile and its master artisans are vigorously working to breathe life into the art of hand-weave, we hope that by promoting this art to our valuable customers the next generation of our artisans might carry on the tradition of hand-weave. Voile is committed to facilitating this art by supporting our local artisans and their families in exploring rare techniques and providing an irreplaceable space in the fast fashion industry.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eHow to take care of me.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0604\/3811\/8553\/files\/download_32x32.png?v=1644666516\"\u003e  Handwash is preferred   |   \u003c\/span\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0604\/3811\/8553\/files\/icons8-dry-cleaning-64_1_32x32.png?v=1644667302\"\u003e  Dry Clean   |   \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0604\/3811\/8553\/files\/icons8-eco-64_32x32.png?v=1644667399\"\u003e  Ecological Detergents Recommended\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch5\u003eWant to Return or Exchange Me?\u003c\/h5\u003e\n\u003cp\u003eI truly believe that once you receive me, you'll love me and wouldn't want to return me. But still in anyway if you want to exchange or return me, relax, Voile has got it all covered, Just inform their team within 6 days of your purchase on their WhatsApp and they will come to pick me up for return or exchange, Yes, I'm that special \u003cspan class=\"emoji\"\u003e😊, and they won't charge for anything. for detailed explanation you can visit their\u003cspan\u003e \u003c\/span\u003e\u003ca title=\"Returns and Exchanges\" href=\"https:\/\/www.voile.com.pk\/pages\/returns-and-exchange-policy\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ereturn\/exchange policy page\u003c\/a\u003e.\u003cbr\u003e\u003cbr\u003eHowever, I'll Miss You 💔\u003c\/span\u003e\u003c\/p\u003e","brand":"Shirt","offers":[{"title":"XS","offer_id":47210578870425,"sku":null,"price":2800.0,"currency_code":"PKR","in_stock":true},{"title":"S","offer_id":47210578903193,"sku":null,"price":2800.0,"currency_code":"PKR","in_stock":false},{"title":"M","offer_id":47210578935961,"sku":null,"price":2800.0,"currency_code":"PKR","in_stock":false},{"title":"L","offer_id":47210578968729,"sku":null,"price":2800.0,"currency_code":"PKR","in_stock":false},{"title":"XL","offer_id":47210579001497,"sku":null,"price":2800.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/3811\/8553\/files\/3_7aec07d3-9ba8-4e75-a5ad-dcc88ab486c3.png?v=1778354144","url":"https:\/\/www.voile.com.pk\/products\/seren-handwoven-cotton-shirt","provider":"VOILE","version":"1.0","type":"link"}