{"product_id":"ward","title":"Ward","description":"\u003cp data-mce-fragment=\"1\"\u003eWard Handwoven Fabric\u003cbr\u003e\u003cbr\u003eFabric Width: 36 Inches\u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0604\/3811\/8553\/files\/MADEWITH_1_480x480.png?v=1690180207\" alt=\"\" width=\"118\" height=\"118\" data-mce-fragment=\"1\" style=\"margin: 0 auto 0 0; display: block;\"\u003e\u003c\/h5\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003e \u003c\/h5\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eWhat am I?\u003c\/h5\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eI am Ward, a Handwoven fabric. \u003cem\u003eWard\u003c\/em\u003e means “the rose”.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAt dawn the flower sellers string fresh roses onto threads of every colour, and by evening those garlands are tucked into braids and wrapped around wrists. Ward holds that rose: a rich pink ground strung with fine lines of orange, blue and sage, like the threads that carry its petals. The handwoven cotton is soft with a gentle lustre, joyful enough for Eid and light enough for every summer day.\u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eAbout my fabric.\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eI was made with 100% fine cotton making me a breathable fabric.\u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eHow I was woven?\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eI was hand-woven by plain yardage technique \u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003e\u003c\/h5\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eWhat's Unique about me?\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMy Fabric is created using plain Hand-weave technique which means that the weaver weaves each thread by his hand. \u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eWhat is the width of my fabric?\u003c\/h5\u003e\nThe width of my fabric is 36 Inches\u003cbr\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003e\n\u003cbr\u003eAbout my colors.\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDo not worry! I will not loose my colors, I am yarn-dyed by OEKO-TEX® certified dyes, which makes me more comfortable and irritation free, which means that I'll never harm your skin.\u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003eMy Weaver.\u003c\/h5\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0604\/3811\/8553\/files\/Yusuf_100x100.png?v=1669909233\" alt=\"\" data-mce-fragment=\"1\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin: 0in 0in 12.0pt 0in;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #212b36;\" data-mce-fragment=\"1\"\u003eI was woven by Voile's master artisan \u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: 'Segoe UI',sans-serif;\" data-mce-fragment=\"1\"\u003e\"Yusuf\"\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0in 0in 12.0pt 0in;\" data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #212b36;\" data-mce-fragment=\"1\"\u003eYusuf (Aged 59) migrated with his family from India in 1973 and started working alongside his father from the age of 10 in their family-run business, but due to this art vanishing from Pakistan, they couldn’t run their business at a profitable level and thus, ended up shutting down. Yusuf is one of those talented hand-weavers who believe that this art will eventually become extinct in the upcoming generation, hence his children won’t adopt this art and focus on other fields, however he wishes to pass this unique art to them.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSaving the art\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp data-mce-fragment=\"1\"\u003eVoile and its master artisans are vigorously working to breathe life into the art of hand-weave, we hope that by promoting this art to our valuable customers the next generation of our artisans might carry on the tradition of hand-weave. Voile is committed to facilitating this art by supporting our local artisans and their families in exploring rare techniques and providing an irreplaceable space in the fast fashion industry.\u003c\/p\u003e\n\u003ch5 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to take care of me.\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eHandwash is preferred   |   \u003c\/span\u003eDry Clean   |    Ecological Detergents\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e \u003c\/div\u003e","brand":"Yardage","offers":[{"title":"3.5 Yards","offer_id":67805719494809,"sku":null,"price":2625.0,"currency_code":"PKR","in_stock":true},{"title":"6 Yards","offer_id":67805719527577,"sku":null,"price":4500.0,"currency_code":"PKR","in_stock":true},{"title":"7.5 Yards","offer_id":67805719560345,"sku":null,"price":5625.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/3811\/8553\/files\/untitled_NanoBanana2.1_2026-10-26_16-32-58.png?v=1793123934","url":"https:\/\/www.voile.com.pk\/products\/ward","provider":"VOILE","version":"1.0","type":"link"}