Voile Exhibition Daatchi

Even in a world that is fast losing its humanity, automating, becoming faster and moreconvenient with technology, there are those areas still in Pakistan, where time is not so fast,where art is not automated but made by hand, where forefathers impart some skills to theiryoung, and where culture is not in museums but in the simplest crafts. The name Daatchihas deep Sindhi origins and connotation, which is one of such powerful festivals of the past.In Pakistan, in the arid regions, the Sindhi word "daatchi" means the camel, which is asymbol of tenacity, tradition, and survival in dry regions. Daatchi is a symbol of strength, justlike the camel, which is the ability to maintain culture despite hardship, modernization, andmarginalization.Daatchi has now become far bigger than a word. It is a regular annual show, conducted atKarachi, Islamabad, and Lahore, that congregates the local artists, craftsmen, and heritagecommunities of Pakistan under a single roof.Besides this, conservation effort is Voile Pakistan, a luxury fashion label that does not thinkof tradition as something to be put in a museum; tradition is something to be experienced,put on, and brought into the future.We can consider how Daatchi and Voile are building culture and heritage with the next levelsimply by bringing traditional art to the stage it rightfully deserves.